“Innovation distinguishes between a leader and a follower.” Steve Jobs
Wikipedia: Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, inarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new, that "breaks into" the market or society.
We add: "innovative" is a product or a service in cases where the offered product or service has not yet existed in the new format at all or only in other format and: if the "innovative" offering provides a benefit or added value for the client.
We claim that our business model is innovative in that it attempts to achieve given targets with other than the conventional procedures (partly in a "virtual" environment) and thus faster and in a more cost efficient way.